About Moonstone Day Care

Moonstone Day Care was started in 2014 by founder, Kerrie-Ann Wynter, who realised there was a better way to approach childcare – one that put the children first; but which also recognised the role of the staff. Her research showed that many nursery groups (particularly the larger chains) missed this vital point.

If the staff enjoyed being there and felt valued in their role, then the environment would be much more welcoming for the children; the key to Moonstone’s success is making sure that the children are there because they want to be, not because they need to be. Moonstone has always created a cosy, caring home-from-home environment which the children love. Happy children mean happy parents, and that makes for a highly successful and sustainable business model!

Why Choose Us?

Before we even began to franchise the business we built and operated 5 of our daycare centres of our own; all in different locations, with different group sizes and styles of property and so we’ve learned a few lessons along the way! We operate small, friendly, cost-effective nurseries and have established an excellent reputation for providing value for money along with high-quality childcare.

Training and Support

We offer:

• Extensive initial and ongoing training
• Full Business and Operational Training
• Advice on guidance on selecting suitable properties
• Advice on how to market your business and generate customers
• Unlimited ongoing support and advice from our experienced team
• A presence on the internet through your website
• Detailed advice on how to set up and start running your business

There is a core training module of 5 days which takes place at our Head Office in Erdington, Birmingham. Then, depending upon which type of role you want to take on (be it the nursery manager or the business owner employing a nursery manager) the next phase of training will be tailored to suit your requirements. This can range from a few days management training, up to hands-on apprenticeship-style training at one of our existing settings.

Is Moonstone Day Care the franchise for you?

The benefits of joining Moonstone Day Care include:

• Operating in a growing market with a stable future
• Buying into a proven business model
• Building a loyal customer base that brings repeat business and revenue
• Having a highly competitive offering in the marketplace
• Having a great reputation that attracts new customers
• Building a valuable asset for your future
• Benefiting from the knowledge, help and support that comes with being part of the Moonstone network

The Franchise Package

• All furniture and equipment for a 48-place nursery
• Signage
• Uniforms
• Launch Publicity & PR Package
• Office Equipment
• Stationery
• Full Business and Operational Training
• Operating Manuals
• Your local website
• Our ongoing fees

We charge our franchisees a small management services fee of just 8.5% (+ VAT) of the total monthly sales income of the business. This represents excellent value and is one of the lowest fees in the sector.