Riverford Organic Farms

Company Overview

Riverford are award-winning organic farmers and a successful home-delivery food business. We strive to increase awareness of and engagement with sustainable, seasonal food. Over 25 years ago, from our single farm in Devon, we pioneered ‘vegboxes’; today we pack over 40,000 boxes a week from four farms, supplying around 100,000 customers. Our business model is unique in that we actually grow most of the components of our boxes – fruit, veg, meat and dairy. Together with our franchisees, we have consistently grown sales and delivery numbers each year.

Franchise Overview

We have franchised for 15 years, with a national network of around 70 franchisees who are at the heart of Riverford’s success. They deliver Riverford produce weekly from our farms to their customers’ doorsteps, proactively grow their customer base and are our keenest brand ambassadors. We are committed to the franchise model to continue to grow our business in the future. Approximately 15% of our franchise areas are operated directly from our farms in order that we understand first-hand the role of our franchisees. We occasionally have resale opportunities. Riverford was selected as one of only three finalists in the Franchisee Recruitment category of the bfa HSBC Franchisor of the Year Awards 2014. You can view the resale opportunities we have available here.

Training

Riverford offer in-depth exposure to the operational and administrative sides of the business during the recruitment process. Prior to launch, a 5-day modular training week covers:  - An overview of organic farming methods including our butchery and dairy- Operational logistics and maximising business efficiencies- Customer acquisition, retention and order spend- Brand identity and integrated marketing strategies- Online ordering systems, payments and accounts procedures Subsequent training includes regular regional business development meetings, and a mentorship can be arranged with an existing franchisee.

Daily Life of a Franchisee

As a Riverford franchisee you will mix working from your home office and driving out on delivery rounds to optimise operational efficiencies and build personal relationships with your customers. You will attend seasonal shows and events at local and regional levels to boost customer acquisition, and you will be motivated by improving customer retention levels, and increasing customer order value. Ultimately, you will be a true Riverford brand ambassador.

Full Description

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In Summary:

Description:
Home delivery of organic vegetable boxes. Finalist in the Franchisee Recruitment category of the bfa HSBC Franchisor of the Year awards 2014.
Opportunities:
In the UK.
Business Type:
Minimum Investment:
Training Provided:
Home-based:
Part-time:
BFA Membership:
Member - Full