WOLF – fast, convenient, healthy and Italian

WOLF is designed to bring true Italian Street Food to the ever-growing ‘fast casual’ food market. Focusing on great ingredients, healthy Italian food and speed of service.

The concept has been designed to be a low-skill, high-quality operation that has strong branding and mass appeal. The stores can operate on an A1 store footprint from morning to night providing breakfast, lunch and dinner, as well as alcohol subject to licensing.

• Speed. We do not tolerate >5 min queuing time and >10 min at peak times and we have express tills and a grab-and-go offer to ensure the maximum speed of service is achieved throughout the trading day, as time is the new currency
• Convenience. With eat-in, take away and delivery options our product can be consumed at the workplace, on the high street or at home
• Health. Our food is free from the perceived negatives of the traditional Italian offer (high carb, saturated fats, inflexibility of traditional recipes). It is suited to whoever wants to eat healthy food without compromising on taste
• Provenance. We source our ingredients locally, wherever possible. All our meats are British farmed and we buy the rest from reputed Italian purveyors
• Personalisation without inefficiencies. We have designed the menu to offer our customers hundreds of thousands of possible combinations, using a limited number of ingredients to minimise wastage
• Ambience/Experience. All our restaurants have a distinctive design and ambience, achieved by working with the most reputed agencies in the UK, and a welcoming and buzzing atmosphere

The WOLF Business Model

• Delicious, competitively-priced Italian street food available to eat in, take away or delivered.
• Catering for a variety of consumer groups across age, gender, status and lifestyle.
• A1 use (= no need for outside extraction) allowing full location flexibility.
• Strong intrinsic economics, from food cost to labour ratios, resulting in high ROI potential: our company-owned store generates a >£125,000 yearly EBITDA, capital expenditure ranges from £150,000 to £200,00+VAT per site.
• We already operate 3 franchise stores with another 10+ in development.
• Alongside owner/operators, our franchise is available also to passive investors via our managed franchise programme.

A team of professionals to support you

WOLF has been set-up by veterans of the restaurant and franchise industries who fully understand the importance of systemisation, training and support. This translates in:

• access to off-market location opportunities in the most competitive areas
• provision of a turn-key design and construction solution at competitive rates
• an operations director with 25+ year experience in the industry will assist with the project-managing of any new franchise opening
• 4-week intensive training program at our training store plus opening support pre- and post-opening of your store
• launch marketing plan tailored to the franchisee’s trading area
• intensive ongoing auditing by experienced operations personnel
• continuous development of the menu offers to improve sales and marginality
• existing national supply chain constantly reviewed by ongoing tendering