Mobalpa: Spotlight on a Highly Effective Store Concept

Industries 
Join a fast growing network. Established in 1907, Mobalpa are market leading manufacturers for premium quality, designer kitchens, bathrooms & living furniture.
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Mobalpa Kitchens

  Opportunities:
In the UK
  Business Type:
Franchise
  Minimum Investment:
£100,000
  Training Provided:
Yes
  Home-based:
Yes
  Part time:
Yes
  BFA Membership:
Member - Associate

The Mobalpa store concept has been specifically designed, inside and out, to ensure that all components are simultaneously self-supporting and reflective of the brand’s message, as well as that of the designer. A powerful tool enhances the brand’s visual identity while ensuring a smooth and effective customer experience.

Mobalpa Kitchens Franchise

Its aim is to encourage consumers to discover the brand’s expertise as they explore the space, in a setting where everything has been designed, to lend meaning to Mobalpa’s signature “spaces for better living”.

Mobalpa Kitchens Franchise

Even from the outside, Mobalpa’s stores stand out through their fascia that are covered in white-effect cladding. This premium finish is a nod to the company’s expertise and its French-made products. The window displays feature some of the most impactful set-ups and are representative of Mobalpa’s expertise, working to attract clients from the very first glance, and to encourage them in.

Inside, the Mobalpa concept is structured around six key components: customisation area, sales desks, showroom areas, the apartment, product spotlight and point-of-sale information (POS info). All these areas have been carefully designed and styled to immerse visitors in the setting and help them imagine what the spaces would feel like to live in.

Mobalpa Kitchens Franchise

A customisation area in the middle of the showroom is used to illustrate the depth and breadth of Mobalpa’s offer. As crucial for the consumer as it is the salesperson, this space showcases the wide range of different choices that go into bringing plans to life: doors, worktops, handles, etc. Useful in helping clients make decisions, it is designed to put them at ease: a lowered ceiling for a more intimate feel, lighting chosen to show off sample colours to their best, a workstation unit to encourage discussion.

Dotted throughout the space, the desks vary based on the size of the store itself. All have been designed to foster good designer/client relations, with furniture selected to encourage sharing and discussion. Access to a computer means clients can check their project’s progress in real time. Behind each desk, POS info illustrates Mobalpa’s services, focussing on what makes the brand different and stand out.

Mobalpa Kitchens Franchise

The showroom areas are a clients’ main priority when they come to a store, and they are essential because they are the tangible expression of the brand’s knowledge and the diversity it offers in terms of materials, colours, design, features, price and user-friendliness. There is something for every client at Mobalpa.

Mobalpa Franchise

The highlight of a trip to a Mobalpa store is the ‘real-life’ apartment, with surface areas varying depending on the size of the showroom (between 20 and 80m2). This is the physical embodiment of Mobalpa’s three specialities: kitchens, bathrooms and living range. The 2.5-metre ceiling height gives the apartment a realistic feel, and the flooring differs from that used across the rest of the store,

Mobalpa Kitchens Franchise

giving clients the feeling of stepping inside their own home. This apartment is a real sales plus point: clients are able to project themselves into the space, imagining it as their own.

Mobalpa Kitchens Franchise

In addition to the showroom areas and to illustrate Mobalpa’s offer, products and values, stores display ‘Product Spotlights’. This is an important tool in helping designers sell, and is an invaluable guide for clients. This wall display is comprised of two low units and two high units featuring black sticker letters detailing the advantages of the products, warranties, Alto unit defining characteristics, IPractis solutions, French-made manufacturing, etc. In a nutshell, all Mobalpa’s major selling points are brought together in this highly informative tool.

Finally, to support these different components and enhance the salesperson’s efforts, POS information is scattered throughout the space to give consumers all the essential information they need, on boards, posters and stickers.

This store concept is currently being rolled out across the United Kingdom and has been wildly successful with the franchises that already have it up and running. Thanks to its high performance and advances made, Mobalpa hopes to significantly increase the number of its franchisees in the next few years.
 

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