My World and I innovates and launches 4 new personalised books

My World and I has become the market leader selling customised products for kids in Europe and is now launching its collection of customised books for children in the British market. Start a readymade business in the rapidly expanding children's retail sector.

My World and I

In the UK
  Business Type:
Business Opportunity
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  Training Provided:
  Part time:

The brand, which specialises in the creation of personalised books for children, has just launched 4 new personalised books. The objective is to satisfy their customers as best they can, and to always offer their distributors new perspectives and opportunities to increase their turnover.

The four new books are a comic book on superheroes, a Christmas adventure, the mysterious dragon, and a baby album! These new titles launched by My World and I should interest young readers and add to an existing range of more than 60 references of books, CD music albums and DVDs. All of these items are personalised with more than 20 elements of customisation, in which children become the heroes of their very own story. All stories have been developed by multidisciplinary teams, one of the strengths of the concept.

“We work with children, including schools, Montessori schools, speech therapists, child psychologists, our distributors’ network through working groups. Each individual brings its expertise,” adds Catherine Bouhet Walker. “Our ambition, through our books, is not only the personalisation but helping children to learn while having fun!”

My World and I insist on the importance of frequently proposing new products, to best answer customer expectations and to widen their range of products, creating new opportunities to communicate with their customers throughout the year. The main objective of this ongoing development is to offer distributors great perspectives to increase their turnover.

To learn more about My World and I and how to create your company from home, simply fill out the enquiry form below.

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